New jamieson raspberry ale ad campaign too risque?
Came across this the other day:
http://www.news.com.au/adelaidenow/story/0,,26213053-5006343,00.html
I've been a huge fan of their Beast IPA label for some time & was wondering when the rest of the range would come in line with some interesting new labeling, though perhaps this is a little to far?
With the ever increasing goverment restrictions on alcohol consumption/advertisng etc i can't see how they didnt predict a backlash. Poor taste or exceptionally clever marketing?
Regardless, i'm a big fan of what Jamieson have to offer & admit i did have a chuckle when I first heard/saw it. Finally aussie craft beer has some attitude!
http://www.news.com.au/adelaidenow/story/0,,26213053-5006343,00.html
I've been a huge fan of their Beast IPA label for some time & was wondering when the rest of the range would come in line with some interesting new labeling, though perhaps this is a little to far?
With the ever increasing goverment restrictions on alcohol consumption/advertisng etc i can't see how they didnt predict a backlash. Poor taste or exceptionally clever marketing?
Regardless, i'm a big fan of what Jamieson have to offer & admit i did have a chuckle when I first heard/saw it. Finally aussie craft beer has some attitude!
Labels: Beer News
posted by Chris Menichelli at
12:42 pm
2 Comments:
G'Day Chris,
Thanks for sending us the link - I guess that the old adage that any publicity is good publicity rings true! And the Raspberry Ale is (in my humble opinion) a cracking good drink so I hope the news gets more people to try it. Speaking of which, I was going to feature it as the dessert beer for a Beer Dinner at the end of October - do you guys have any in stock? Gives me a good excuse to come out and see the new shop if nothing else!
Cheers,
Prof. Pilsner
By
Beer Blokes, at 2:27 pm
Yeah a bit of attitude will do wonders for the industry i think. We always stock it, probably got about a case of it at the moment. Certainly a good reason to swing by! :)
By
Chris Menichelli, at 5:16 pm
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