Beer News - CUB Price Increases

Hopefully this little piece serves as negative marketing for boys down in Abbotsford (unlikely given 3 people read this sorry excuse for a blog!).

Anyway, CUB never fail to use the timing of the Fed Govt CPI-linked excise and customs increase to push through price increases. It also never fails to amuse me that micro brewers rarely use the same excuse. I'll list the new prices below (not too many) but before I do I thought it might be interesting to list some of the factors (excuses?) CUB use to justify price increases across it's core range and 'premium' brands:

1) "Brand and category support to deliver the best products......" (Warney ad?)

2) Current and future economic conditions (more bogans in work apparently)

3) "A new communication campaign to grow consumer loyalty in Crown Lager (only in Australia can you find large chunks of the public blindly pledging loyalty to crap factory produced products. "Maaaaatttte...this is the best beer in the world").

4) "A new communication campaign and sponsorship program to support Australia's favourite beer VB."

Smart stuff...get the punter to pay for marketing to push the product into high price brackets! It's also scary how close the wholesale price is of Crown, Cascade Premium etc is to more than a handful of Vic micros!!

Hoegaarden Forbidden Fruit $4.50
Matilda Bay Alpha Pale Ale $4.50 / $25.00
Matilda Bay Beez Neez $3.10 / $18.50
Matilda Bay Dog Bolter $4.50 / $25.00
Pepperjack $3.10 / $18.50